RT (formerly Russia Today)

In 2017, the NYT char­ac­ter­ized RT as follows:

Ana­lysts are sharply divid­ed about the influ­ence of RT. Point­ing to its minus­cule rat­ings num­bers, many cau­tion against over­stat­ing its impact. Yet focus­ing on rat­ings may miss the point, says Peter Pomer­ant­sev, who wrote a book three years ago that described Russia’s use of tele­vi­sion for pro­pa­gan­da. “Rat­ings aren’t the main thing for them,” he said. “These are cam­paigns for finan­cial, polit­i­cal and media influ­ence.” RT and Sput­nik pro­pel those cam­paigns by help­ing cre­ate the fod­der for thou­sands of fake news prop­a­ga­tors and pro­vid­ing anoth­er out­let for hacked mate­r­i­al that can serve Russ­ian inter­ests, said Ben Nim­mo, who stud­ies RT for the Atlantic Coun­cil. What­ev­er its impact, RT is unques­tion­ably a case study in the com­plex­i­ty of mod­ern pro­pa­gan­da. It is both a slick mod­ern tele­vi­sion net­work, dressed up with great visu­als and styl­ish pre­sen­ters, and a con­tent farm that helps feed the Euro­pean far right. View­ers find it dif­fi­cult to dis­cern exact­ly what is jour­nal­ism and what is pro­pa­gan­da, what may be “fake news” and what is real but pre­sent­ed with a strong slant.