On November 30, 2024, History Today published an article on the extent and limitations of Iranian soft power in the West. The article begins:
Few events have symbolised the strength of Iranian soft power quite as effectively as an activist in Chicago last April urging his attentive American audience of ‘trainee protesters’ to chant ‘marg bar Emrika’ (‘death to America’). The bizarreness of the episode, footage of which was widely shared on social media, was made all the more acute by the dawning realisation that the chanting participants had little idea what they were being taught. There seemed at that moment to be few limits to the reach of Iranian soft power, as Ayatollah Khamenei, leader of the Islamic Republic of Iran, thanked students on Western campuses for their ‘support’. There can be little doubt that the devastating war in Gaza has been a (modest) boon to the image of the Iranian state abroad, even if it has failed to galvanise its own population in support of the Palestinian cause…
Key Points:
- Iranian soft power has influenced Western activists.
- Iran’s regional influence has grown due to Western indecisiveness and Iran’s cultural ties.
- Iran’s appeal in the West is partly due to anti-imperialist sentiments and guilt over past actions.
- The romanticized image of Persia contributes to Iran’s soft power in the West, and there is a reservoir of cultural goodwill that affords Iran a benefit of the doubt that others would be refused.
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